If you've ordered a website, blog or CMS from us then you've already started the marketing process.

This is what we call Digital Marketing
From our web build you get SEO, Content Marketing and Social Media presence. PPC needs to be added to the social media network. SEO and content need to be regularly updated as part of a marketing strategy.

Search Engine Optimisation.

One of the most important tasks to get right as this improves your business' online visibility through ranking highly on the search engines like Google. TJB PHOTO will advise on the best keywords ( words and phrases that the user may use to search the internet ) This is an essential part of the CMS or website so we can use 3rd party software to test and report on the performance of the website. It is essential to regularly update the SEO on your site as Google will lower your ranking on a stagnant site.

See below for pricing examples.

A long term strategy marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. For a few years now Google has been first up ranking sites by the content. They will rank highly when they consider the content contributes to a good user experience. TJB PHOTO will always endeavour to provide a great user experience and develop the content to pick up users' search terms. We can use 3rd party software to test and report on the performance of the website. The content must be regularly updated to satisfy the search engines algorithms.

This strategy focuses on increasing your online presence, your brand and achieving more conversions that mean more revenue. To be most effective with social media marketing you need to pay for localised PPC advertising. SMM should be part of a long term plan. You may not get many customers directly from the social media service but the main point is that the adverts and clicks on your page drive many users to the website where we can strive to convert them to customers. 

In addition we can arrange the following which is extra to the campaign. Prices for arranging and monitoring pay per click are noted on the website pricing structure under the tab Digital Marketing.

The business, only pays, when somebody, the user, clicks on the advert. Generally businesses rank very highly when pay per click is used. PPC is a great way to advertise your business. You will have seen these adverts at the top of every Google page. They have the little green tag with Ad on it. 

High visibility for your business with TJB PHOTO targetting hundreds of keywords.​​​​​​​

Generally the client will meet the bill for these adverts directly to the network.

Below is an example of a 2019 pricing structure for SEO from a US market leader.

They are in the bottom half of the US pricing table for this service.
 

One of the most cost-effective digital marketing services is email marketing. This service also focuses on building brand awareness and brand loyalty, which lead to increased sales. With email marketing it is easier to measure conversion rates so it is a popular marketing strategy for business. In the US, email marketing has been measured as a return of over 40:1. No ROI, return on investment can better that.

We have several email marketing tools at our disposal and we will always use one of them. They are the experts at this type of marketing and whilst they may appear expensive the measured ROI is high.
Marketing tools:

Sendinblue
Mailchimp
Active Campaign
Campaign Monitor